Client — Unilever
Agency — MOST Creative agency
Director — Kate Bugrova
DOP — Tim Lobov

We were lucky to be in charge for the very first 100% locally created and produced case for DOVE on the Russian market. As a result, we launched a campaign that outperformed all expectations.

Client — Unilever
Agency — MOST Creative agency
Director — Thomas Kelly
DOP — Tim Lobov

Our primary objective was to translate the global concept into the local Russian market in a more practical and product-oriented manner. Thus, we discovered a match between our product and the insecurities that compel us to give up.

Client — Unilever
Agency — MOST Creative agency
Director — Kate Bugrova
DOP — Tim Lobov

Silky Hands is a brand that has made an enormous impression on the Russian audience and consequently become ingrained in our customers’ DNA. Through this nationwide advertising campaign, we decided to highlight the significance of touch as a way of communication and thus the importance of skin care. The outcome was phenomenal—a 96% approval rating, demonstrating that our efforts resonated deeply with our audience.

Director — Joris Bacquet

To establish a new positioning for Kia in Russia, we needed to communicate the essence of inspiration to our audience. We portrayed it as a lifelong journey because inspiration is simply the culmination of every emotion we feel and every experience we have. By connecting this notion to the expansiveness of Russia, we enabled our audience to personally experience the sensation of inspiration (according to focus group data, 92% of respondents strongly associated the brand with the realm of inspiration following their interaction with our campaign).

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